Sober Travel, a Pioneer in Transforming the Travel Industry
Our mission is to transform the travel industry to be more supportive and inclusive for sober travelers by providing an alcohol-free experience that enhances safety, community, customer loyalty, and sustainable success for our partners. Sober Travel works directly with airlines, hotels, cruise lines, and other travel industry leaders to provide a seamless solution for addressing this expanding market. We are a wellness-focused initiative dedicated to enhancing the travel experience for sober and health-conscious individuals. As more travelers embrace sobriety for health, religious, or personal reasons, the demand for inclusive and supportive travel environments is growing.
With combined experience of over 20 years traveling alcohol-free, our team knows what it takes to prove that being sober does not need to be boring! We have worked in various roles, from travel coaches to tour guides and have a deep understanding of the travel industry and its challenges. Additionally, our team members have personal experiences with sobriety, which gives us a unique perspective and understanding of our clients’ needs.
Below is an outline of how we can support industry leaders to lead the sober movement with us and pioneer an amazing program that earns you the Sober Travel Logo – showing the world that you provide a safe space, are inclusive, and help everyone feel like they belong.
How We Can Help
Step 1: Survey & ASSESSMENT
We begin by partnering with your company’s leadership to conduct a comprehensive survey that evaluates your current policies, operations, and gaps in supporting sober travelers and staff. This assessment provides us with key insights to establish a clear starting point and identify areas for improvement. From there, we work together to create a customized strategic plan tailored to your specific needs.
Step 2: Strategic Plan Deployment
Once the plan is created, we help deploy it across your organization. We provide resources and tools for every department—from operations and customer service to HR and marketing—ensuring that both sober staff and travelers feel supported. Our goal is to integrate the Sober Travel experience into every touchpoint of your business, creating an inclusive, wellness-focused environment.
Step 3: Sober Travel Certification
After successfully implementing the plan, we continuously monitor the results to ensure that it’s making a meaningful impact. Once your company meets our standards, we certify you with the Sober Travel Certification, recognizing your commitment to inclusivity and wellness. To keep you ahead of industry trends, we offer ongoing support, including an annual assessment and recertification process, so your company can sustain long-term success.
Our Offerings Include But Are Not Limited To
Sober Travel Ambassador Training: Tailored training programs for staff to support and welcome sober travelers, enhancing guest satisfaction and safety.
Alcohol-Free Beverage Menus: We curate premium alcohol-free beverages and partner with brands to offer in-demand wellness drinks.
Wellness-Focused Content: Provide engaging, mindfulness-centered content to travelers through in-flight or in-room entertainment, driving engagement and satisfaction.
The Sober Travel Approved Logo: Our logo is a representation of a “safe space” for alcohol-free travelers. It connects like-minded individuals, fostering a sense of belonging and encouraging repeat visits.
Why Partner with Sober Travel?
Revenue Growth: Tap into the lucrative wellness market by offering premium alcohol-free beverages and wellness content, driving additional sales.
Enhanced Safety & Operations: Reduced alcohol-related incidents lead to safer environments for both passengers and staff, minimizing disruptions.
Customer Loyalty: Inclusive and wellness-centered services foster repeat bookings, with sober travelers being more likely to return to brands that cater to their needs, make them feel, and provide a sense of belonging.
Ready to elevate your guest experience and boost revenue? Let’s explore how Sober Travel can enhance your brand
Alcohol-Free travel is on the rise
- 31% of Americans identify as non-drinkers, driven by health, religious, or personal choices Business View Magazine
- 49% of millennials are drinking less than previous generations, seeking sober, wellness-oriented travel options and there are even fewer drinkers in Gen Z. DigitalBizModels
- Alcohol-related incidents in air travel are growing, with 4,000 unruly passenger incidents annually, many due to excessive alcohol consumption. The Strategy Story
- As of January 2024, Alcoholics Anonymous (AA) has an estimated 2 million members worldwide, with 73% of these members based in the U.S. and Canada. Alcoholics Anonymous